Magazine Advert- A magazine advert is a further form of print media texts used to promote a product or artist/person. Magazine adverts can be either landscape or portrait although often opt for a portrait orientation and usually take the form of an oblong. The typical conventions of a music magazine advert include: the name of the artist, the name of the album/single, a main focus image, possibly a logo, a release date, their record labels logo, social media links, tour dates and reviews. All these elements allow the magazine advert to promote the artist whilst allowing consumer’s direct access to important details regarding tour dates; it also represents the record label of the artist and creates a positive reputation for both the artist and record label which leads to an increase in popularity and sales. Magazine adverts often vary on size depending on how much space within the magazine has been brought by the business/company but music adverts are often an A4 spread in order to contain the main elements previously mentioned and attract the consumers. However, there are various sizes and dimensions to magazine advert for example a two page spread with full bleed or gutter bleed which are 425mm X 285mm and 420mm X 255mm. There is also a full page magazine advert which is the most common which without bleed is 180mm X 255mm and with bleed has slightly bigger dimensions of 215mm X 285mm. In addition, magazine adverts can also be two thirds of a page (120mm X 255mm), half a page horizontally (180mm X 125mm), half a page vertical (85mm X 255mm), a quarter of a page (85mm X 125mm) and a combination of two for example a third of a page vertically as well as a third of the page square which can be seen in the image below. Magazine adverts often have a large image to text ratio roughly 60% to 40% but they often have a large title/name of the artist at the top of the advert in order to follow the line of vision and attract the consumer’s gaze whilst they look through the magazine. The line of vision works by people starting at the top and reading left to right and then diagonally across the page and from left to right continuously; all information is in descending order with the most important at the top and possibly the least important at the bottom. It’s vital for a magazine advert to be eye-catching and bold in order to clearly divide them between various other magazine adverts and leave a memorable impression on the reader/consumer regarding the layout, concept, artwork and information supplied in order to avoid being overlooked by other well produced magazine adverts. Benefits of magazine adverts include targeting the advert at their prime demographic as specific magazines appeal to different target groups and magazines are often kept for longer periods of time or passed between friends and family which means the promotion of the artist will be prolonged until the magazine is thrown away; this is primarily due to the greater amount of exposure. In addition, some magazines are more popular and reputable than others which may positively benefit the advert purely because of the reputation of the magazine company within society. However, constraints of magazine adverts include the deadlines in which magazine companies are under which means record labels have to submit their advert weeks or even months in advance meaning that all details have to be finalised, producing the advert can be expensive due to the printing costs, buying the space within the magazine and testing colours. Furthermore, unless a business/company were to pay more in order to have their magazine advert in prime position then it would most probably be crammed at the back between other magazine adverts that are seen as irrelevant.