​A2 Media Studies

AUDIENCE FEEDBACK ANALYSIS

In order to get accurate results from our sample of participants we asked both qualitative and quantitative questions in order to retain a broader understanding of our target demographic and what they like, want and expect within our chosen genre. Our target audience for our genre is mainly 13-30 year olds which is relatively broad in that it covers teenagers and young adults. When it came to handing out our questionnaires we were limited for time which meant our sample was opportunistic in that it was from within the sixth form. However, when handing out questionnaires I tried to gain opinions from a range of ages so asked both Year 12s and Year 13s in addition to teachers. However the sample was still biased in that more 65% of those asked were aged 13-17; the other participants included 4 18-22 year olds, no 23-29 year olds and 3 30+. However in regards to gender and the influence it may have on the genre we had a relatively fair amount of males and females at 11 males and 9 females. By having a nearly equal sample would allow us a clear and accurate indication in to where our primary demographic lies within our age range whether it’s females or males that enjoy acoustic singer songwriter more. One of the questions within our audience feedback looked at the interests of those who filled it in within their spare time; people were allowed to tick more than one if applicable which meant out of 20 people who filled the questionnaire in we had 46 results as feedback. We felt by asking for more than one if applicable it was more likely people would pick ones that they perhaps use in collaboration with something else. For example within the results for this question 11 out of 46 or 24% of the results said that listening to music was one of the things they do in their spare time however, equally some of the people that listed this interest told us that they listen to music whilst doing something else on the interest list such as gaming.

We were pleased to find in our questionnaire that when it came to asking if our sample listened to acoustic singer songwriter/acoustic rock 17 people said yes (85%) whereas, only 3 people (15%) said no. However, we found this to be contradictory when it came to the next question of how often do you listen to this genre as considering 3 people said they didn’t listen to the genre only 2 people answered never when it came to how often. This made us consider the fact that perhaps those asked weren’t reading the questions correctly or didn’t realise their answers were contradictory. When asking how much the 20 people enjoy this genre we were pleased to find they were all relatively high at 4 people saying 6, 3 saying 7 and 6 saying 8. When it comes to the construction of our video we hope that we are able to target those saying that they enjoy this genre on a high level and felt this question linked nicely to a future question of what they felt was the most important element within this genre of music video and what they enjoy seeing the most. However, prior to that question we also asked how many people watch a video before downloading the song and found a vast amount of people (11) said no and only 3 said yes with others answering occasionally, sometimes and most of the time. This is concerning for us in regards to our music video so will have to strive to ensure it fulfils all the expectations found in our audience research in order to encourage more people to begin watching the video before downloading the song. We also found that the vast majority of people came across this genre via Youtube and the Radio so if we were to promote our music video on a large platform the most beneficial way in order to make our video known would be to get the song played and video on a live stream with radio stations and to promote it on Youtube via ads etc. In addition to these results we found it’s most likely that people listen to this genre by themselves which we feel links well to our song as it’s a song that perhaps a lot of people in relationships or those that were in relationships can reflect upon the song and connect to it in some way.

One of the most important questions on our questionnaire for audience feedback was which elements do our demographic think are the most important to see within this genre of music video. 14 people (70%) said the most important thing to them and what they think of our chosen genre is the artist and 15% said the guitar both of which we will be sure to incorporate within our music video. 5% also said they felt a simplistic or sentimental location was important and a further 5% said a narrative in regards to the storyline which are further elements we have considered and wish to incorporate in to our chosen song- Bruises. Finally, we also asked our sample their favourite artist within this genre as well as their favourite music video. We were surprised to find that some of them were vastly different in that some people’s favourite artist wasn’t the same as their favourite video. However, despite having a variety of artists within the genre which reflects upon different people’s musical needs we found the top result of both favourite artist and favourite video to be Ed Sheeran; although we aim to reach and fulfil a variety of people’s expectations and needs we felt our main aim should be to reflect a video and artist similar but still unique and different to Ed Sheeran in order to have a Unique Selling Point (USP) as we have found via this audience feedback that he obviously has a large fan base and by shadowing this we could potentially reach our target demographic and possibly beyond.

Our video interviews supported the results of our questionnaires in that those asked said that they would expect to see the artist, a guitar, a simple or simplistic location with meaning to the artist and that for our particular song an emotional narrative between a couple could have the potential to get our target demographic intrigued.